For startups launching new products or services, influencers can be invaluable in creating initial buzz. Influencers have the power to spark conversations and generate excitement around your offerings, especially when they are the first to showcase or review your new product. This type of organic buzz can drive anticipation and increase demand, creating a sense of urgency around your launch.
Influencers can also help in creating campaigns around your product launch, encouraging followers to share their experiences, use specific hashtags, or participate in giveaways. These campaigns increase visibility and allow your product to reach a broader audience in a more organic way. Influencer-driven excitement often leads to faster sales and helps position your new product as a must-have among consumers. Gary Neal Cramer
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